Figure 3
The chart examines how post style moderates the effect of similarity on para social interaction. The vertical axis shows para social interaction mean values, while the horizontal axis shows two similarity levels, high similarity and low similarity. For high similarity, both humorous and vulnerable post styles show para social interaction means slightly above 4, with similar values and small error bars. For low similarity, the vulnerable post style shows a higher para social interaction mean, close to 3.8, while the humorous post style shows a lower mean, just below 3, with error bars indicating variation. The title states that the interaction effect is significant, with statistical information reported as F 1 comma 343 equals 13.86, p less than 0.001, and the effect is higher under humorous conditions. A legend identifies the two post styles as humorous and vulnerable.Interaction between similarity group and post style