Figure 1.
The framework diagram is shown with three vertical columns labelled first order concepts, second order theme, and aggregate dimensions. Multiple text boxes in the first order concepts column list grouped items related to culture, social interaction, technology use, interface design, branding, pricing, operations, dining, emotions, and behaviour, each including cited authors and years. Arrows from these boxes point to second order themes labelled cultural, visual and aesthetic appeal; social interactions and engagement; technological feature; interface design; brand equity and loyalty; financial and economic aspects; operational efficiency; dining and sensory experience; affective and emotional response; and behavioural experience. Arrows from the second order themes point to aggregate dimensions labelled cultural experiences and social dynamics; digital interaction and technological affordance; economic dynamics and brand advocacy; experiential quality and service delivery; and emotional cognitive experience.Aggregate dimensions in AI-driven hospitality personalization
Source: Developed by authors