Figure 5.
The conceptual diagram categorises various themes related to Technology, Tourism, and Sustainability into three primary sections: Niche themes, Motor themes, and Basic themes. The Niche themes include A I and machine learning, and Automation and tourism, each further broken down into specific concepts like neural networks and robot adoption. The Motor themes encompass Servicscape and Sustainable development, outlining aspects such as Hospitality service platforms and Environmental sustainability. The Basic themes focus on areas like Tourism economics and Hospitality and travel industry, detailing subjects such as the green economy and ecotourism. The diagram illustrates connecting lines to indicate relationships between concepts and feature groupings for clarity, with hierarchical structures showcasing sub-themes under each main heading.Strategic map in the field of tourism and hospitality
Source: Developed by authors