Figure 1
The flow diagram contains a vertical sequence of textboxes connected by downward arrows. At the top center is a textbox labeled “Need recognition”. A downward arrow points from this box to another textbox labeled “Information search”. A downward arrow points from “Information search” to a textbox labeled “Evaluation of alternatives”. A downward arrow points from “Evaluation of alternatives” to a textbox labeled “Purchase decision”. A downward arrow points from “Purchase decision” to the bottom textbox labeled “Post purchase evaluation”. On the left side of the diagram are three vertically arranged labels marking the trip stages. At the top left appears the label “Pretrip” beside “Need recognition”. A vertical arrow points downward from “Pretrip” to the label “Duringtrip” beside “Purchase decision”. Another downward arrow points from “Duringtrip” to the label “Posttrip” beside “Post purchase evaluation”.Travel planning process