Figure 2
The path model comprises several oval nodes connected by directional arrows, each labeled with a hypothesis and a coefficient value. On the left side of the diagram are four vertically arranged ovals labeled “Compatibility”, “Enjoyment”, “E-Trust”, and “Expertise”. In the center of the diagram are two ovals. The upper oval is labeled “Perceived Social Media Usefulness”. The lower oval is labeled “Perceived Social Media Ease of Use”. On the right side of the diagram is an oval labeled “Social Media Usage Intention”. An arrow labeled “H 1 a 0.23 superscript two asterisks” points from “Compatibility” to “Perceived Social Media Usefulness”. Another arrow labeled “H 1 b 0.18 superscript two asterisks” points from “Compatibility” to “Perceived Social Media Ease of Use”. An arrow labeled “H 2 a 0.14 superscript two asterisks” points from “Enjoyment” to “Perceived Social Media Usefulness”. Another arrow labeled “H 2 b 0.31 superscript two asterisks” points from “Enjoyment” to “Perceived Social Media Ease of Use”. An arrow labeled “H 3 a 0.36 superscript two asterisks” points from “E-Trust” to “Perceived Social Media Usefulness”. Another arrow labeled “H 3 b 0.23 superscript two asterisks” points from “E-Trust” to “Perceived Social Media Ease of Use”. An arrow labeled “H 4 a 0.17 superscript two asterisks” points from “Expertise” to “Perceived Social Media Usefulness”. Another arrow labeled “H 4 b 0.34 superscript two asterisks” points from “Expertise” to “Perceived Social Media Ease of Use”. An arrow labeled “H 5 a 0.47 superscript two asterisks” points from “Perceived Social Media Usefulness” to “Social Media Usage Intention”. Another arrow labeled “H 5 b 0.27 superscript two asterisks” points from “Perceived Social Media Ease of Use” to “Social Media Usage Intention”. A vertical arrow labeled “H 5 c 0.17 superscript two asterisks” points upward from “Perceived Social Media Ease of Use” to “Perceived Social Media Usefulness”.Model estimation