Figure 8
The illustration shows a SWOT analysis matrix organized into a large table combining internal and external factors with corresponding strategies. The layout is divided into sections labeled “Internal” and “External”, and further categorized into “Strength”, “Weakness”, “Opportunity”, and “Threat”, along with strategic responses derived from these factors. At the top-left corner, a diagonal cell divides the labels “INTERNAL” and “EXTERNAL”, indicating the relationship between internal and external analysis components. The “Strength” column lists internal advantages of the region: “Strategic location”, “Center of Java culture”, “Numerous cultural events”, “Professional local artists”, “Local participatory program”; and “Good infrastructure and accessibility”. The “Weakness” column lists internal limitations: “Lack of awareness of the local people”, “Insufficient commitment from Surakarta municipality”, “Lack of promotion strategy”, “Human vandalism”, and “Rapid urban development”. Under the “Opportunity” section (external factors), three opportunities are listed: “Regional infrastructure development”, “Business investment”, and “Support from provincial and national government”. “Strength–Opportunity Strategy”: This strategy section explains how strengths can be used to take advantage of opportunities: “It is pushing its inherent strength, especially cultural assets and strategic location for investment”, “Increase integration of public transportation”, and “Establish regional cooperation”. “Weakness–Opportunity Strategy”: This strategy addresses how opportunities can help overcome weaknesses: “Increase the quality of local human resources”. The “Threat” section lists external risks: “Travel warning” and “Competition with other tourism destinations”. “Strength–Threat Strategy”: Strategies using strengths to counter threats include “Spread messages to international communities”, “Synergy between business and heritage conservation”, “Clear strategies and action plans”, “Support from all stakeholders”, “Cooperation between travel agencies”, and “Increase brand image”. “Weakness–Threat Strategy”: Strategies addressing weaknesses while mitigating threats include “Strengthen education in local culture and tradition”, “Increase municipal support through regulations and action plans”, and “Tour package promotion within a regional tourism destination”.SWOT analysis of Surakarta