Figure 1
The left side of the diagram contains a box labeled “SECULAR DRIVERS”. Inside this box are six bullet points: “Personal development”, “Wellness and Healing”, “Personal Quest”, “Journeying”, “Recreation or leisure”, and “Socialisation”. On the right is a box labeled “RELIGIOUS DRIVERS”. Inside this box are six bullet points: “Religious Observance”, “Ritualized practice”, “Socialisation”, “Special Occasion”, “Identity”, and “Cultural practice”. The horizontal double-headed arrow connects the secular drivers box on the left to the religious drivers box on the right. A textbox labeled “Primary Drivers of spiritual tourism” appears at the top center of the diagram. A vertical line extends downward from this box to the double-headed arrow between the textboxes on the left and right.Primary drivers of spiritual tourism