Figure 2
The flowchart starts with a textbox at the top center labeled “Intentions to visit spiritual destinations”. Five downward arrows extend from this textbox to five labeled boxes arranged horizontally below it. The first box on the left is labeled “Destination Atmosphere (D A)”. Four items are listed below it: “Folks customs (D A 1)”, “Historic Culture (D A 2)”, “Festival Atmosphere (D A 3)”, and “Chant Sutras (D A 4)”. The second box from the left is labeled “Spiritual Fulfilment (S P F)”. Three items are listed below it: “Connection With Sacred (S P F 1)”, “Forgiveness and Healing (S P F 2)”, and “Expressing Love and Respect for God (S P F 3)”. The third box is labeled “Secular Fulfilment (S E F)”. Four items are listed below it: “Escape Daily Routine (S E F 1)”, “Enjoy and Resting (S E F 2)”, “To be with Family (S E F 3)”, and “Enriches Knowledge about Monastery, Customs, Traditions (S E F 4)”. The fourth box is labeled “Destination Attributes (D E A)”. Four items are listed below it: “Temple Design (D E A 1)”, “Monk Lectures (D E A 2)”, “Crowd Control and Queuing (D E A 3)”, and “Public Amenities (Toilet, Water, e t c.) (D E A 4)”. The fifth box on the right is labeled “Service Quality Attributes (S Q A)”. Four items are listed below it: “Transportation (S Q A 1)”, “Accommodation (S Q A 2)”, “Security (S Q A 3)”, and “Food (S Q A 4)”.The AHP hierarchical model