Figure 5
The horizontal axis is labeled “w”, and ranges from 1.20 to 1.25 in increments of 0.01 units. The vertical axis is labeled “Eta subscript r”, and ranges from 0.000 to 0.030 in increments of 0.005 units. The two distinct lines represent different scenarios. The first line represents “Eta superscript H subscript r”, which starts near the coordinate pair 1.20, 0.031 and gradually decreases, passing through 1.22, 0.018 and 1.24, 0.005, to end near 1.25, 0.000. The second dashed line represents “Eta superscript D subscript r”, which starts near the coordinate pair 1.20, 0.004 and remains constant, passing through 1.22, 0.004 and 1.24, 0.004, to end near 1.25, 0.004. Note: All numerical data values are approximated.Wholesale price and retailer profit