Figure 1
The diagram starts on the left with a box labeled “Ethical A I.” Two right arrows from this box lead to two vertically arranged boxes in the center labeled “Employee Motivation” and “Responsible Innovation.” Two rightward arrows from each central box lead to two vertically arranged boxes labeled on the far right, labeled “Competitive Advantage “and “Employee Commitment.” Two right arrows directly connect from “Ethical A I” to the boxes on the far right. The labels of the arrows connecting these boxes are as follows: The right arrow from “Ethical A I” to “Competitive Advantage” is labeled “H 2.” The right arrow from “Ethical A I” to “Employee Commitment” is labeled “H 1.” The right arrow from “Employee Motivation” to “Competitive Advantage” is labeled “H 3.” The right arrow from “Employee Motivation” to “Employee Commitment” is labeled “H 4.” The right arrow from “Responsible Innovation” to “Competitive Advantage” is labeled “H 5.” The upward arrow from “Responsible Innovation” to “Employee Commitment” is labeled “H 6”.Conceptual framework of the study. Source: Developed by authors based on a review of existing literature