Figure 2
The conceptual model is divided into two dashed rectangular sections labeled “Usage Stage” on the left and “Post-Usage Stage” on the right. In the “Usage Stage”, the left side is a heading labeled “Evaluation of the A R Experience”. Below this, four rounded rectangles appear vertically labeled “Hedonic Benefits”, “Utilitarian Benefits”, “Wearable Comfort”, and “Device Design”. Individually four rightward arrows extend from these rectangles to the rectangle positioned at the right side labeled “Inspired-by” below the heading labeled“Initial Inspiration”. The arrows are labeled as follows: “beta equals 0.332 double asterisk”, “beta equals 0.420 double asterisk”, “beta equals 0.156 single asterisk”, and “beta equals 0.003 (n.s.)” respectively. A rightward arrow labeled “beta equals 0.509 double asterisk” extends from “Inspired-by” toward a rounded rectangle labeled “Inspired-to”, positioned in the “Post-Usage Stage” section under the heading “Post Inspiration”. On the right side under the heading “Impact on a User’s Life”, three arrows extend from “Inspired-to” toward three rounded rectangles labeled “Enhancement of Reality”, “Perceived Substitutability”, and “Social Impact”. These arrows are labeled “beta equals 0.564 double asterisk”, “beta equals 0.430 double asterisk”, and “beta equals 0.523 double asterisk”, respectively. At the bottom center between the two stages, a dashed rectangle labeled “Controls” lists “Pre-familiarity, Type of the app, Age, Gender, Time difference”.Structural model results. Notes: **: significant at the 0.01 level; *: significant at the 0.05 level; n.s.: not significant