Figure 9
The horizontal bar chart is titled “Coded Minutes of Alcoholic Brands”. The vertical axis lists brand names from top to bottom: Singha, Ferrari Trento, Jack Daniel's, Heineken, 0 percent Heineken, 0 percent Peroni, and 0 percent Estrella. The horizontal axis at the top is labeled “Coded Minutes” and ranges visually from 0 to above 1,300. Red bars show minutes for alcoholic brands (Singha: 123, Ferrari Trento: 115, Jack Daniel's: 80, Heineken: 27). Green bars show minutes for zero-alcohol variants (0 percent Heineken: 1,312, 0 percent Peroni: 468, 0 percent Estrella: 209). Each bar is labeled with its exact minute value at the end. A watermark at the bottom left reads, “Created with Datawrapper”.Alcohol and 0% branding by firm