Figure 1
The figure shows two horizontally arranged bar charts. The details of the charts are as follows: The left chart is titled “Processing Fluency.” The vertical axis ranges from 0.00 to 7.00 in increments of 1. The horizontal axis shows two categories: “Pride” and “Gratitude,” each with two bars labeled “Independent” and “Interdependent.” The data from the graph is as follows: Pride: Independent: 5.20; Interdependent: 4.10. Gratitude: Independent: 4.04; Interdependent: 5.39. The right chart is titled “Sustainable Luxury Product Evaluation.” The vertical axis ranges from 0.00 to 7.00 in increments of 1. The horizontal axis shows two categories: “Pride” and “Gratitude,” each with two bars labeled “Independent” and “Interdependent.” The data from the graph is as follows: Pride: Independent: 5.34; Interdependent: 4.16. Gratitude: Independent: 4.07; Interdependent: 5.44.The interaction effect of ad appeal and self-construal on processing fluency and sustainable luxury product evaluation (Study 1). Source(s): Created by authors