The chart plots B T on the vertical axis from one to five. The horizontal axis has Low B L and High B L. Two lines compare moderator groups. The Low A P line rises from about 2.35 at Low B L to about 3.1 at High B L. The High A P line rises slightly from about 3.2 at Low B L to about 3.4 at High B L. Both lines increase, and the difference between groups becomes smaller at High B L.Moderating effects of AP on the relationship between BL and BT
Note(s):AP = anticipated pride; BL = brand love; BT = brand trust
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.