Figure 2
From left to right, the main constructs are: “Brand Ethnicity”: Represented by a large blue circle on the left. An arrow labeled “1.000” points from a yellow rectangle “A” to this construct. “Brand Trust”: A blue circle at the top center, with “0.375” inside. Three arrows from this circle (“0.864,” “0.860,” and “0.862”) are pointing upward to three yellow rectangles (B 1, B 2, B 3), respectively. “Brand Attachment”: A blue circle at the bottom center, with “0.125” inside. Four arrows from this circle (“0.825,” “0.826,” “0.796,” and “0.806”) are pointing downward to four yellow rectangles (C 1, C 2, C 3, C 4), respectively. “Purchase Intention”: A blue circle on the far right, with “0.435” inside. Four arrows from this circle (“0.833,” “0.837,” “0.827,” and “0.813”) are pointing right to four yellow rectangles (D 1, D 2, D 3, D 4), respectively. Arrows indicating relationships and their standardized path coefficients connect the latent constructs: From “Brand Ethnicity” to “Brand Trust”: “0.275.” From “Brand Ethnicity” to “Brand Attachment”: “0.353.” From “Brand Ethnicity” to “Purchase Intention”: “0.280.” From “Brand Trust” to “Purchase Intention”: “0.299.” From “Brand Attachment” to “Purchase Intention”: “0.249.” From “Brand Attachment” to “Brand Trust”: “0.459.”Path coefficient diagram of the structural equation model. Source(s): Created by the authors