Figure 1
The flowchart begins with two boxes stacked vertically on the left, with the top box labeled “Trust in Gen A I Competency” and the lower box labeled “Supplier-supplier connection.” From the box labeled “Trust in Gen A I Competency,” an arrow labeled “H 1” points to a central box labeled “Compatibility of Gen A I.” The box labeled “Supplier-supplier connection” is connected to “Customer Agility” with an arrow labeled “H 4.” From the box labeled “Trust in Gen A I Competency,” an arrow labeled “H 2” arises and points to the “Customer Agility” box. Likewise, an arrow labeled “H 3” from “Supplier-supplier connection” points to the “Compatibility of Gen A I” labeled box. From the “Compatibility of Gen A I” labeled box, a right-pointing arrow labeled “H 5” arises and points to the “Online Consumption Value” labeled box on the far right. From “Customer Agility,” a right-pointing arrow labeled “H 8” points to a box labeled “Service Innovation Performance.” From the “Compatibility of Gen A I” labeled box, an arrow labeled “H 6” arises and points to the “Service Innovation Performance” box. From “Customer Agility,” an arrow labeled “H 7” arises and points to the “Online Consumption Value” box. At the top right, a box labeled “Digital Marketing Innovation” is present and has four downward-pointing arrows labeled “H 10 a,” “H 10 b,” “H 11 a,” and “H 11 b,” which point to the arrows “H 5,” “H 6,” “H 7,” and “H 8,” respectively. An arrow labeled “H 9” from “Online Consumption Value” points downward to the “Service Innovation Performance” box. In the flowchart, the boxes “Compatibility of Gen A I” and “Customer Agility” are enclosed inside a dashed vertical rectangle labeled “D I T.” The flow from “Trust in Gen A I Competency” to “Compatibility of Gen A I” and “Online Consumption Value” is enclosed inside a dashed rectangle labeled “O C O.” The flow from “Supplier-supplier connection” to “Customer Agility” and “Service Innovation Performance” is enclosed inside a dashed rectangle labeled “K B V.”Research model. Source: The authors