Figure 2
The flowchart begins with two boxes stacked vertically on the left, with the top box labeled “Trust in Gen A I Competency” and the lower box labeled “Supplier-supplier connection.” From the box labeled “Trust in Gen A I Competency,” an arrow labeled “2.706 asterisk” points to a central box labeled “Compatibility of Gen A I.” The box labeled “Supplier-supplier connection” is connected to “Customer Agility” with an arrow labeled “23.929 triple asterisk.” From the box labeled “Trust in Gen A I Competency,” an arrow labeled “4.931 double asterisk” arises and points to the “Customer Agility” box. Likewise, an arrow labeled “14.248 triple asterisk” from “Supplier-supplier connection” points to the “Compatibility of Gen A I” labeled box. From the “Compatibility of Gen A I” labeled box, a right-pointing dashed arrow labeled “0.011” arises and points to the “Online Consumption Value” labeled box on the far right. From “Customer Agility,” a right-pointing arrow labeled “2.764 asterisk” points to a box labeled “Service Innovation Performance.” From the “Compatibility of Gen A I” labeled box, an arrow labeled “2.072 asterisk” arises and points to the “Service Innovation Performance” box. From “Customer Agility,” an arrow labeled “5.898 double asterisk” arises and points to the “Online Consumption Value” box. At the top right, a box labeled “Digital Marketing Innovation” is present and has four downward-pointing arrows labeled “0.926,” “0.584,” “2.787 asterisk,” and “2.762 asterisk,” which point to the arrows “0.011,” “2.072 asterisk,” “5.898 double asterisk,” and “2.764 asterisk,” respectively. An arrow labeled “6.945 double asterisk” from “Online Consumption Value” points downward to the “Service Innovation Performance” box.Hypothesis testing results. Source: The authors