Figure 1
The conceptual path diagram presents two sections enclosed within a dashed rectangular boundary. The top section is titled “Study 1. Relational Perspective”. On the left side, an oval labeled “Reputational Power” connects with a dashed arrow pointing downward right to the solid arrow linking “Relationship Specific Adaptation” and “Affective Commitment”. Below it, an oval labeled “Relationship Specific Adaptation” connects with a solid diagonal arrow pointing upward right to the oval labeled “Affective Commitment”. From “Affective Commitment”, a solid diagonal arrow points right to a rectangular box containing a bulleted list: “Relationship Value Dependence”, “Loyalty”, “Strategic Performance”, and “Financial Performance”. Additionally, a solid horizontal arrow runs from “Relationship Specific Adaptation” directly to the same rectangular outcome box. The lower section is titled “Study 2. Financial Perspective”. On the left side, an oval labeled “Reputational Power” connects with a dashed arrow pointing downward right to the solid arrow linking “Product Quality” and “Calculative Commitment”. Below it, an oval labeled “Product Quality” connects with a solid diagonal arrow pointing upward right to the oval labeled “Calculative Commitment”. From “Calculative Commitment”, a solid diagonal arrow points right to a rectangular box containing a bulleted list: “Switching Cost Dependence”, “Loyalty”, “Strategic Performance”, and “Financial Performance”. A solid horizontal arrow also runs from “Product Quality” directly to this outcome box.Conceptual models for relational and financial paths to strategic outcomes