Figure 1
The diagram shows the stimulus–organism–response framework arranged horizontally into three sections labeled “Stimulus”, “Organism”, and “Response”. In the stimulus section, two ovals are vertically arranged and labeled “Ease of use” at the top and “Usefulness” at the bottom. In the organism section, two ovals are vertically arranged with “Enjoyment” at the top and “Price value” at the bottom. A solid downward arrow labeled “H 1” emerges from “Ease of use” and points to “Usefulness”. Two solid rightward arrows emerge from “Ease of use”, one labeled “H 2” that points to the oval labeled “Enjoyment”, and another labeled “H 3” that points to the oval labeled “Price value”. Similarly, two solid rightward arrows emerge from “Usefulness”, one labeled “H 4” that points to “Enjoyment” and another labeled “H 5” that points to “Price value”. From “Enjoyment”, a solid rightward arrow labeled “H 6” emerges and points to the oval labeled “Continued intention” in the response section, and from “Price value”, a solid rightward arrow labeled “H 7” emerges and points to the same oval labeled “Continued intention”. In addition, a dashed rightward arrow labeled “H 8 a and b” emerges from “Enjoyment” and points to “Continued intention”, and another dashed rightward arrow labeled “H 9 a and b” emerges from “Price value” and points to “Continued intention”. Below the stimulus and organism sections, a dashed section labeled “Individual factors” is present and contains two horizontally arranged rectangular text boxes labeled “Innovativeness” on the left and “Facilitating conditions” on the right. From “Innovativeness”, four dashed upward arrows labeled “H 10 a”, “H 10 b”, “H 10 c”, and “H 10 d” emerge and point respectively to the paths labeled “H 2”, “H 4”, “H 3”, and “H 5”. Similarly, from “Facilitating conditions”, four dashed upward arrows labeled “H 11 a”, “H 11 b”, “H 11 c”, and “H 11 d” emerge and point respectively to the paths labeled “H 2”, “H 4”, “H 3”, and “H 5”.Conceptual model. Source: Authors’ own work