Figure 2
The diagram shows a central circle labeled “A I Storytelling”. Five surrounding circles are positioned around it. At the top left, a circle labeled “Affective” contains three bullet points: “Excitement”, “Warmth versus coldness”, and “Emotions versus detachment”. At the top right, a circle labeled “Behavioral” contains three bullet points: “Engagement”, “Exploration”, and “Action versus disengagement”. On the right, a circle labeled “Sensory” contains three bullet points: “Visual, auditory, aesthetic cues”, “Atmosphere”, and “Multisensory enrichment”. At the bottom, a circle labeled “Cultural” contains three bullet points: “Localization versus authenticity”, “Meaning resonance”, and “Identity alignment”. On the left, a circle labeled “Intellectual” contains three bullet points: “Learning”, “Curiosity”, and “Transparency versus vagueness”. Solid arrows extend outward from “A I Storytelling” to “Affective”, “Behavioral”, “Sensory”, “Cultural”, and “Intellectual”. Dashed rightward arrows connect “Intellectual” to “Affective” and “Behavioral”. Dashed leftward arrows connect “Behavioral” to “Affective”. Dashed leftward arrows connect “Sensory” to “Behavioral” and to “Affective”. Dashed diagonal leftward arrows connect “Cultural” to “Intellectual” and “Affective”. Similarly, dashed diagonal rightward arrows connect “Cultural” to “Sensory” and “Behavioral”. Additionally, a dashed leftward arrow points from “A I Storytelling” to “Intellectual”, and a dashed rightward arrow points from “A I Storytelling” to “Sensory”.Conceptual model of ai storytelling brand experience