Figure 1
The conceptual model shows five rounded rectangles connected by directional arrows labeled with hypotheses. On the left, a rectangle labeled “Uncertainty” has two outgoing arrows labeled “H 1” and “H 2”. The arrow labeled “H 1” points to a top-center rectangle labeled “Trust”. The arrow labeled “H 2” points to a bottom-center rectangle labeled “Attitude”. From “Trust”, a downward arrow labeled “H 3” points to “Attitude”. From “Trust”, a diagonal arrow labeled “H 4” points to a rectangle on the right labeled “Commitment”. From “Attitude”, a diagonal arrow labeled “H 5” points to “Commitment”. From “Trust”, a long arrow labeled “H 6” points directly to a far-right rectangle labeled “Purchase intention”. From “Commitment”, a horizontal arrow labeled “H 7” points to “Purchase intention”. From “Attitude”, a long diagonal arrow labeled “H 8” points to “Purchase intention”.Conceptual model. Source(s): Authors’ own work