Figure 5
The model shows a text labeled “National context” on the upper left. From “National context”, a downward arrow arises and points toward a large rectangular box. Inside this large rectangular box, an oval labeled “History” is present at the top left. From “History”, a downward arrow arises and points to an oval labeled “Social media strategy”. From “Social media strategy”, two arrows extend to the right. The first arrow extends upward and points to an oval labeled “Communication”, with a bullet point underneath labeled “Contents”. The second arrow points to an oval labeled “Social media channel”. From “Social media channel” and “Communication”, arrows point to an oval labeled “Patient engagement”. Inside this oval, two bullet points appear: “Reactions (Like)” and “Comments”. A downward arrow from the label “Patient engagement” points back to “Social media strategy”.Social media role driving for improving patient engagement in the national context. Source: Authors’ own work