Figure 1
The diagram presents a two-dimensional framework with a vertical axis labeled Low at the bottom and High at the top, and a horizontal axis labeled Low on the left and High on the right. Three large arrows, each representing a strategic path, are positioned within the axes. On the left side, a vertical upward arrow labeled “Path 1 - Improving the operating model” extends from Low to High. Across the bottom, a horizontal right-pointing arrow labeled “Path 2 - Improving the value proposition” runs from Low to High. A diagonal arrow labeled “Path 3 - Transforming the business model” begins near the lower left region and rises toward the upper right, illustrating movement from Low to High on both axes. To the left of the graphic is a text block titled “Simplification”, listing four bullet points: Process rationalisation, (hyphen symbol) Costs, Customer Knowledge management, and (data and process analytics). Below the horizontal axis on the right side is another text block titled “Assortment complementarity”, with bullet points: Increasing need and effort to the partnership, More choices for customers, Everyday value, and Value for money.The key paths of the Italian EDLP-RBM. Source: The authors