Figure 2
The theoretical model shows a dashed boundary on the left with six circles. Inside the boundary, a circle on the far left is labeled “Business city image”. From this circle, five arrows point toward five separate circles arranged in a vertical column to the right. The top arrow points to a circle labeled “Cognitive experience”. The second arrow points to a circle labeled “Emotional experience”. The third arrow points to a circle labeled “Functional experience”. The fourth arrow points to a circle labeled “Hedonic experience”. The fifth arrow points to a circle labeled “Symbolic experience”. From the right edge of the dashed boundary, a horizontal arrow labeled “H 1” points to a circle labeled “Business City Trust”. A final horizontal arrow labeled “H 2” points from that circle to the last circle on the right, which is labeled “Business Executive Satisfaction”.Theoretical model