Figure 3
The structural model shows a dashed boundary on the left with six circles. Inside the boundary, a circle on the far left is labeled “Business city image”. From this circle, five arrows point toward five separate circles arranged in a vertical column to the right. The top arrow is labeled “lambda 0.96” and points to a circle labeled “Cognitive experience”. The second arrow is labeled “lambda 0.83” and points to a circle labeled “Emotional experience”. The third arrow is labeled “lambda 0.89” and points to a circle labeled “Functional experience”. The fourth arrow is labeled “lambda 0.85” and points to a circle labeled “Hedonic experience”. The fifth arrow is labeled “lambda 0.91” and points to a circle labeled “Symbolic experience”. From the right edge of the dashed boundary, a horizontal arrow labeled “beta 0.91” points to a circle labeled “Business City Trust” which contains the text “R-squared 0.83”. A final horizontal arrow labeled “beta 0.90” points from that circle to the last circle on the right, which is labeled “Business Executive Satisfaction” and contains the text “R-squared 0.82”.Structural model