Figure 1
A typology of crisis communication Refer to the image caption for details.The tree map chart shows rectangular blocks arranged in rows from left to right and top to bottom, each representing communication and decision-making skills. The chart shows the following data: First row, left to right: “Communicating with emotional intelligence”, “Responsive communication”, “Communicating values”, “Ethical communication”. Second row, left to right: “Risk prediction and proactive decision-making”, “Engaging frontline staff”, “Receptive communication”, “Decisive communication”. Third row, centered, left to right: “Equitable communication”, “Communicating to build trust”.

A typology of crisis communication

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