Figure 1
A conceptual path diagram showing factors influencing intention to use digital platforms for social sustainability.The conceptual path diagram starts with the text “Belief towards Perceived Responsibility” and “Affect towards Perceived Responsibility” arranged in a vertical series on the far left, with individual rightward arrows pointing to a rectangle positioned directly on the right. The rectangle is labeled “Attitude Toward Social Sustainability”. From this rectangle, a diagonal arrow runs toward the central rectangle labeled “Intention to use Digital Platforms for Social Sustainability”, labeling “H 1”. Below the attitude construct, another rectangle labeled “Social Norms” connects with a horizontal arrow pointing to the same central rectangle, labeling “H 2”. Further below, a rectangle labeled “Perceived Ease-of-Use” connects with a diagonal arrow pointing upward to the central rectangle, labeling “H 3”. To the right of the central construct, a horizontal arrow runs from “Intention to use Digital Platforms for Social Sustainability” to the rectangle labeled “Social Sustainability Behaviour: Democratic Participation and Empowerment plus Social Equity and Justice”, labeling “H 4”. Above this arrow, a rectangle labeled “Effort Fairness of the Digital Platform” connects with a vertical arrow pointing downward to the path between the central construct and the social sustainability behaviour construct, labeling “H 5”.

Behavioural model for social sustainability. Source(s): Authors’ own work

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