Figure 1.
Conceptual framework illustrating how macroeconomic conditions and market/industry conditions influence SME competitiveness – operationalised through ten internal factors (human capital, technology, product, strategy, domestic market, networking, international markets, online presence, marketing and decision making) – which ultimately generate outcomes in terms of value creation, productivity, job creation, regional development and sustainability.The conceptual model of competitiveness
Source: Edited by the authors