Figure 2
On the left, a large block labeled “Provider” appears within a dotted boundary labeled “Value Contextualization”, with three arrows extending from the provider to three vertically aligned boxes labeled “Application”. These application boxes are positioned inside a larger “Customer” block on the right, which is divided into sections labeled “Sub-unit 1”, “Sub-unit 2”, and “Sub-unit N” with an ellipsis between them. Vertical arrows connect the application boxes, indicating interaction between subunits. The arrows from the provider point toward each application. A dotted triangular region visually links the provider side to the customer side. On the far right, a dashed box titled “Example of Lateral Value Contextualization – Still (Forklift Fleet Optimization):” contains bullet points describing “Provider: Still offers connected forklift trucks and fleet management services”, “Customer: A single customer organization operates fleets across multiple sub-units, such as factory sites”, and “Mechanisms: Aggregation of cross-site data enables intra-organizational learning and cross-factory optimization”.Lateral value contextualization