Figure 1
The left-to-right layout divided into three vertical sections. On the far left, a dashed, rounded rectangular boundary contains the heading “Intrinsic, Extrinsic and External Influences”. Inside this boundary, four vertically stacked rounded rectangles appear from top to bottom, labeled “Food motives and quality cues”, “Labelling and branding aiming to guarantee food safety”, “External influences and media coverages”, and “Perceptions and beliefs”. From each of these four rounded rectangles, a solid horizontal arrow with a right-pointing arrowhead extends toward the center. In the central section, four oval shapes are vertically arranged from top to bottom, labeled “Expected quality”, “Perceived risk”, “Attitudes towards a specific meat product”, and “Perceived relationship in the production of different meat products”. Each oval has a solid arrow with a right-pointing arrowhead directed toward an oval positioned to the right labeled “Meat consumer purchase intention”. From the oval labeled “Meat consumer purchase intention”, a solid horizontal arrow with a right-pointing arrowhead extends to the far right section. On the far right, a dashed, rounded rectangular boundary contains the heading “Risk-Mitigation Strategies”. Inside this boundary, four vertically stacked rounded rectangles appear from top to bottom, labeled “Do not change meat purchase behaviour”, “More careful when buying specific meat. If possible buy a guaranteed food safety product”, “Substitute specific meat consumption with another type of meat”, and “Substitute specific meat consumption with another substitute of meat”. The arrow from “Meat consumer purchase intention” points directly into this right-side section.Meat purchase intention and risk-mitigation strategies under food safety risk. Source: Developed by the authors based on the works of McFadden (2001), Grunert et al. (2004), Jaafar et al. (2012), Nguyen et al. (2019), and Morales et al. (2024)