Figure 3
The three-dimensional pie chart displays three categories of consumer motivation. The data from the chart in the clockwise sense are as follows: “Free range animal product are healthier”: 62.5, “treated more humanely”: 22.3, “free-range meat products are less processed”: 15.3.Respondents' stated reasons for purchasing free-range meat animal products, with emphasis on health motivations, animal welfare considerations, and product quality attributes (n = 400).