Figure 2
The model shows a rectangular box labeled “Attitude” on the left links directly to another rectangular box labeled “Intention” by a right-pointing arrow labeled “H 1”. Below, “Intention” is an oval labeled “Social Norms” that connects to “Intention” through an upward arrow labeled “H 2”. Above, “Intention” is an oval labeled “Behavioral Control” that connects to “Intention” through a downward arrow labeled “H 3”. “Attitude” also links directly to “Intention” by a double headed arrow labeled “H 4”. Above “Attitude” is an oval labeled “Subjective Knowledge” that connects to “Attitude” through a downward arrow labeled “H 5”. Below, “Attitude” is an oval labeled “Environmental Concern” that connects to “Attitude” through an upward arrow labeled “H 6”. At below center, an oval labeled “Traditionality” that connects to “Attitude” through an diagonally upward arrow labeled “H 7”. On the left of the “Attitude”, is an oval labeled “Health consciousness” that connects to “Attitude” through a right-pointing arrow labeled “H 8”. At the top center, an oval labeled “Food Neophobia” has several solid and dashed arrows: a solid arrow labeled “H 9.a” points diagonally downward to “Attitude”, a dashed arrow labeled “H 9.b 1” leads to Intention, a dashed arrow labeled H9.b2 leads to the arrow connecting “Attitude” to “Intention”, a dashed arrow labeled “H 9.b 3” leads to the arrow connecting “Social Norms” with “Intention”, and a dashed arrow labeled “H 9.b 4” leads to the arrow connecting “Behavioral Control” to “Intention”.Theoretical model. Note: The dotted arrows show the alternative hypothesis (H9b)