Figure 3
The model centers on a rectangular box labeled “Attitude”, which connects directly to another rectangular box labeled “Intention” using a right-pointing arrow labeled “0.658 double asterisk”. Above “Intention”, an oval labeled “Behavioral Control” connects downward to it with an arrow labeled “0.661 double asterisk”. Below “Intention”, an oval labeled “Social Norms” connects upward with an arrow labeled “0.330 double asterisk”. Surrounding “Attitude” on the left are multiple influencing variables. On the upper left, an oval labeled “Subjective Knowledge” connects to “Attitude” with a diagonal arrow labeled “0.511 double asterisk”. Directly below it, an oval labeled “Health Consciousness” connects horizontally to “Attitude” with an arrow labeled “0.070”. Below the center, an oval labeled “Environmental Concern” connects upward to “Attitude” with an arrow labeled “1.052 double asterisk”. Diagonally below and to the right, an oval labeled “Traditionality” connects to “Attitude” with an upward arrow labeled “negative 0.123 single asterisk”. At the top center, an oval labeled “Food Neophobia” connects diagonally downward to “Attitude” through an arrow labeled “negative 0.115 single asterisk”.Path diagram with effect sizes. Note: Asterisks (*) and double-asterisks (**) indicate statistical significance at 10 and 5% level, respectively