Figure 3
A vertical bar chart shows G E, Cell Ag, and C E A, each with three bars representing government support level under novel, ethical, and environmental appeals.The vertical bar graph is titled “Support for government initiatives”. The horizontal axis shows three categories labeled “G E”, “Cell Ag”, and “C E A”. The vertical axis ranges from 0 to 80 in increments of 20 units. Each category contains three vertical bars. A legend below the chart identifies the three bar categories as “Novel”, “Ethical”, and “Environmental”. The data for the bars are as follows: For “G E”, the “Novel” bar is 52.88, the “Ethical” bar is 51.01, and the “Environmental” bar is 50.27. For “Cell Ag”, the “Novel” bar is 45.07, the “Ethical” bar is 51.95, and the “Environmental” bar is 51.74. Above the “Cell Ag” group, one horizontal bracket spans the “Novel” and “Ethical” bars and is marked with a star symbol. Another horizontal bracket spans all three bars: “Novel”, “Ethical”, and “Environmental”, and is marked with a plus symbol. For “C E A”, the “Novel” bar is 63.89, the “Ethical” bar is 64.54, and the “Environmental” bar is 65.80.

Message appeal and support for government initiatives. Note: + p < 0.1, *p < 0.05, **p < 0.01. Source: Authors’ own work

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