The conceptual model shows two rounded rectangles vertically aligned on the left. The upper rectangle is labeled “Business Environment”. The lower rectangle is labeled “Digital maturity”. To the right, a larger rounded rectangle is labeled “Social Innovations (such as new products, services or processes that have the aim of improving society)”. A solid arrow labeled “H 1” extends from “Business Environment” to “Social Innovations”. A solid arrow labeled “H 2” extends from “Digital maturity” to “Social Innovations”. Above the center, a rounded rectangle is labeled “Business Model Innovation”. Two dashed arrows extend downward from “Business Model Innovation”. One dashed arrow labeled “H 3” points toward the path between “Digital maturity” and “Social Innovations”. Another dashed arrow labeled “H 4” points toward the path between “Business Environment” and “Social Innovations”. At the bottom left, a legend shows a solid arrow labeled “Direct effect” and a dashed arrow labeled “Moderator effect”.Conceptual model