Figure 3
The conceptual path diagram shows two horizontal models stacked vertically, comparing relationships under “S R equals Traditional market” at the top and “S R equals Specialized and niche market” at the bottom. Both models follow the same structure from left to right: “K E T” to “K H” to “P I” to “I P” to “R I”, with “W” below “K H”. In the top model labeled “S R equals Traditional market”, a downward arrow from “K E T” to “K H” is labeled “0.134”. An upward arrow from “W” to “K H” is labeled “0.006”. From “K H” to “P I”, a rightward arrow is labeled “0.002”. From “P I” to “I P”, a rightward arrow is labeled “0.879 double asterisk”. From “I P” to “R I”, a rightward arrow is labeled “0.278 caret”. A long horizontal right arrow appears that divided top and bottom section. In the bottom model labeled “S R equals Specialized and niche market”, a downward arrow from “K E T” to “K H” is labeled “0.366”. An upward arrow from “W” to “K H” is labeled “0.037 caret”. From “K H” to “P I”, a rightward arrow is labeled “0.048 asterisk”. From “P I” to “I P”, a rightward arrow is labeled “1.442 double asterisk”. From “I P” to “R I”, a rightward arrow is labeled “0.837 double asterisk”. At the bottom left, a legend explains significance levels: “caret indicates significant at p equals 0.1”, “asterisk indicates significant at p equals 0.05”, and “double asterisk indicates significant at p equals 0.001”.The structural unstandardized parameters of two models across groups. Source: Authors’ own work