Figure 2
The flowchart irepresents the “Demand forecasting context”. The flowchart is enclosed within a dashed rectangle labeled “Parts of the research” that is divided into two sections labeled “Theoretical” at the top and “Empirical” at the bottom. In the “Theoretical” section, three steps are labeled as follows: “(0) Organizational information processing theory”, “(2) Theory matching”, and “(3) Proposition development”. In the “Empirical” section, two steps are labeled as follows: “(1) Unexplained action research observations” and “(4) Application of conclusions”. An arrow from (0) leads to (1). An arrow from (1) leads to (2). An arrow from (2) leads back to (1). An arrow from (2) leads to (3). An arrow from (3) leads to (4).Abductive reasoning adopted in the context of demand forecasting. Source: Adapted from Kovács and Spens (2005)