Figure 2
The image presents a flowchart illustrating the relationships between various variables related to consumer behavior. At the top, the variables include perceived quality, perceived risk, perceived warranty, and awareness of green production processes, each with associated numerical values indicating their relationships to attitude. The flow continues from attitude to brand loyalty and green brand equity, represented by specific values, followed by purchase intention. Further branching leads to willingness to pay and switching intention, each with their corresponding strength values and significance levels. The diagram uses dotted lines to indicate the connections and shows that the pathway flows top to bottom and left to right, with each variable and connection labeled clearly.Structural model
Source: Authors’ own work