The vertical flow shows three main stages. The first box reads theoretical review, research gaps and questions, followed by Step 1 describing review of relevant literature, including paradoxical management, digital technologies, and output of research gaps and questions identification. The second box reads qualitative research single longitudinal case study, followed by Step 2 detailing a case search of a medium-sized O E M, 21 hours of interviews with 7 informants during 2016 to 2022, coverage from 2013 to 2022, and data triangulation from multiple sources. The third box reads coding, case analysis and conceptualisation, followed by Step 3 describing data preparation, visual mapping, temporal bracketing, data reduction, display, and modelling linking findings to literature.Research framework
Source(s): Authors’ own work
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