Figure 1
The structured diagram is organised into three vertical columns titled first-order categories, second-order themes, and aggregated dimensions. The left column lists grouped bullet points under two vertical labels, platform evolution and technology affordances. Platform evolution includes first-order categories describing service orientation, strategy alignment, platform architecture, customer experience management, assembling partners, managing partners, resource sharing, and resource aggregation. These connect by arrows to second-order themes with the same titles. The themes are further connected to two aggregated dimensions labelled internal congruence and external orchestration. Technology affordances includes first order categories describing service availability, data monetisation, product usage tracking, and operational efficiency and effectiveness. These connect to corresponding second-order themes and then to aggregated dimensions labelled platform affordances and data affordances. Arrows visually indicate the relationships from left to right across the three columns.Data structure
Source: Authors’ own work