Figure 1.
The diagram presents a triangular structure labelled value co-creation concept at the top, value proposition at the left base, and value in use at the right base. Inside the triangle are three overlapping ovals labelled collaboration translation A C equals 1, value determination translation A C equals 2, and synthesising translation A C equals 3. Below these, a separate oval labelled unclear translation A C equals 0 appears. Arrows along the base connect value proposition to value in use.The measure of AC for the study of conceptual fragmentation
Source: Authors’ own work