Figure 4.
The model presents a path model linking variables. Central box is Article analytical comprehensiveness vis a vis value co-creation. It receives inputs from article variables, including theoretical role of co-creation with coefficient 0.533, corresponding author reputable institution 0.08, and controls, including year of publication 0.078, number of co-creation paragraphs 0.011 N S, empirical quantitative negative 0.101, and empirical qualitative negative 0.048. Journal variables include ranking negative 0.060, content focus on co-creation 0.088, and marketing or service journal negative 0.005. Analytical comprehensiveness links to yearly citation count with coefficient 0.037. Additional control paths connect article and journal variables directly to citation count with coefficients shown.Results of partial least squares path modeling
Source: Authors’ own work