Figure 1
A conceptual model shows competitive pressure influencing the launching of unethical A I and organisational goals.The diagram is divided into three dashed sections labeled “Competitive Pressure”, on the left, and “Societal or Market Outcomes”, and “Focal Firm” on the right. Within the “Competitive Pressure” section on the left, there are two vertically arranged boxes. The upper box is labeled “Horizontal Number of Unethical Competitors”. The lower box is labeled “Vertical” followed by “Severity of Unethicalness”. From “Horizontal” followed by “Number of Unethical Competitors”, a right-pointing arrow labeled “H 1 A” leads to a box in the “Societal or Market Outcomes” section labeled “Launching Unethical A I”. From the bottom left box “Severity of Unethicalness”, a diagonal arrow labeled “H 1 B” leads upward to “Launching Unethical A I”. Within the “Focal Firm” section on the right, a box is labeled “Organisational Goals”. A diagonal arrow labeled “H 2 A” from “Organisational Goals” points to the arrow between “Number of Unethical Competitors” and “Launching Unethical A I”. Another diagonal arrow labeled “H 2 B” from “Organisational Goals” points between the right arrow between “Severity of Unethicalness” and “Launching Unethical A I”.

Research model for the impact of competition and goals on launching unethical AI. Source: Authors’ own work

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