Figure 1.
A diagram shows four labelled phases arranged in sequence with curved arrows indicating movement between the phases.The diagram displays four rounded rectangles arranged horizontally and labelled pre decisional phase, pre actional phase, actional phase and post actional phase. Two vertical lines divide the diagram into three sections labelled motivation, volition and motivation. Curved arrows link the phases, with one arrow moving from the pre decisional phase to the pre actional phase, another from the pre actional phase to the actional phase and another from the actional phase to the post actional phase. Two rectangular text blocks beneath the arrows state making a decision and crossing the rubicon. A central block above the phases reads initiation goal direction behaviour.

The four entrepreneurial phases and crossing the Rubicon

Source: Adapted from Keller et al. (2019) 

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