Figure 2
The flowchart illustrates a horizontal data analysis framework that flows from left to right across three columns titled “First Order Codes”, “Second Order Codes”, and “Aggregate Dimensions”. On the far left, nine rectangular boxes under “First Order Codes” contain participant observations. The first contains “It is really easy to understand” and “I always follow its instructions”. The second contains “It makes a connection between you and your health concerns” and “I can easily connect with the information”. The third contains “It makes me alert about health issues” and “It suggests precautionary treatments”. The fourth contains “I was relaxed for surgery, watching the latest equipment usage” and “I know many procedures that are followed”. The fifth contains “It educates me about the vaccine” and “It educates me about treatments”. The sixth contains “Language is really poor” and “I do not want to see it. It is weird”. The seventh contains “I can’t rely on the advertisements” and “They are money-minded, running a business”. The eighth contains “I feel they provide half information” and “I doubt the messages displayed”. The ninth contains “I feel it is difficult to understand” and “I don’t get the exact meaning from the message displayed”. These boxes connect to the middle column of “Second Order Codes”, which lists “Convenience”, “Relatable”, “Awareness”, “Observability”, “Education”, “Language Intensity”, “Trust issues”, “Information Asymmetry”, and “Complexity”. The flow concludes on the far right, where the first five codes point to an “Aggregate Dimensions” box labeled “Positive factors of enhancing C X”, while the remaining four codes point to a box labeled “Negative factors of undermining C X”.Data structure: First-order codes, second-order codes and aggregate dimension. Source: Authors’ own work