Figure 9.
The conceptual framework illustrates relationships between thematic research areas, post-coronavirus disease 2019 consumer practices, and resulting behavioural outcomes. Five thematic domains appear on the left side: Digital Transformation and Payment Systems, E-Commerce and Online Shopping Behaviour, Consumer Psychology and Behavioural Shifts, Marketing, Communication and C S R, and Sustainability, Ethics and Responsible Consumption. Arrows connect these domains to a central section labelled post-coronavirus disease 2019 consumer practices and routines, including payment choices and portfolios, digital shopping routines, trust-risk evaluations, and contextual channel use. Additional arrows extend toward 2 outcome categories on the right side. Immediate outcomes include continuance or switching behaviour, adoption stability, and reduced friction with increased control. Sustainability-oriented outcomes include sustainable purpose intention, responsible consumption norms, ethical and identity-based choices, and alignment of digital ecosystems with sustainability goals.Integrative framework of post-COVID-19 consumption and payment practices
Source: Author’s elaborations