Figure 1.
Three study models compare chatbots and voicebots' links to customer review, with perceived relief as mediator and failure severity as moderator in Study 3.The diagram presents three sections labelled Study 1, Study 2, and Study 3. In Study 1, a box labelled Chatbots versus Voicebots points directly to a box labelled Customer Review. In Study 2, Chatbots versus Voicebots points to Perceived Relief, which then points to Customer Review. A direct arrow also connects Chatbots versus Voicebots to Customer Review. In Study 3, Chatbots versus Voicebots points to Perceived Relief and also directly to Customer Review. A box labelled Failure Severity points downward to the arrow between Chatbots versus Voicebots and Perceived Relief, indicating moderation. Perceived Relief points to Customer Review.

Conceptual model

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