The figure compares likelihood to use an AI-labelled versus standard washing machine among Western and Eastern participants. Western participants reported lower likelihood to use the AI-labelled washing machine than the standard washing machine, with values of 4.22 and 5.50, respectively. Eastern participants reported no significant difference in likelihood to use between the AIlabelled and standard washing machines, with values of 5.18 and 5.41, respectively.
Interaction of label type and culture on likelihood to use washing machine