Figure 3.
The figure compares likelihood to use appliances across automatic AI, consumer autonomy-enhanced AI and standard advertisement conditions for Western and Eastern participants. Among Western participants, likelihood to use was 3.97 for automatic AI, 5.14 for consumer autonomy-enhanced AI and 5.77 for standard appliances. Among Eastern participants, likelihood to use was 5.08 for automatic AI, 5.79 for autonomy-enhanced AI and 4.87 for standard appliances.Interaction of advertisement type and culture on likelihood to use appliances
Source: Authors’ own work