Figure 2.
The graph shows the mean naturalness importance for nourishing products across three levels of product-body proximity (low, medium and high). The mean naturalness importance increases across all three levels of product-body proximity.The image depicts a graph of Naturalness Importance across Product-Body Proximity levels, Low, Medium, and High. The x-axis shows Product-Body Proximity with categories Low, Medium, and High. The y-axis shows Naturalness Importance ranging from 1 to 7. The plotted mean values increase from 4.45, standard deviation 1.79, at Low, to 5.18, standard deviation 1.58, at Medium, and 5.41, standard deviation 1.61, at High. A note below states, N equals 209. Mean values with standard deviations in parentheses. The line shows a steady increase from Low to High.

Study 2: Naturalness importance across different levels of product-body proximity

Note:n = 209. Mean values with standard deviations in parentheses

Source: Authors’ own work

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